Interview with Good Day KNWA
Alex Jacob had the great opportunity to be a guest on Good Day KNWA to share Vital’s mission and discuss the amazing stories behind some of the coffees and farmers we feature.
Coffee Basics | Trust the Process(ing method)
The word “processing” often has a negative connotation in the world of food and beverage as it is often associated with chemicals and unnatural additives. However, coffee processing is a different story. Simply, coffee processing is the way in which the coffee seed (a.k.a. bean) is separated from the fruit and other layers. With new methods being developed yielding new flavor profiles we take you through 3 of the most common methods found in coffee processing.
Panic! At Espresso - Understanding Coffee Labels
You pop into a specialty café, coffee shop, or visit a website and begin perusing their coffee offerings. It is at that moment the panic and confusion sets in… “MASL? Bergamot?! Mango!? Processing method!? Wait, I thought I was just buying coffee, not some hoity toity processed thing. What does all of this mean anyway?
Community | Dr. Kerrie Taber, Race Director of the Ft. Smith Marathon (2022)
Dr. Kerrie Taber discusses the upcoming Ft. Smith Marathon, its history, who it serves, and how to get involved. Learn more about her other involvements and how they are supporting those fighting cancer.
Great Power Based in Subjectivity? | Cupping
To put it simply, cupping is the process of tasting coffee for grading, palate development, education, quality control, and sensory evaluation. The final score given to a coffee can impact a coffee’s price per pound and ultimately the wages earned by farmers and producers. That is why it is so important to have a standardized process and to understand what we are looking for when we are cupping.
Brew Optimization - Race for the Keur(ig)
Coffee is as complicated as we want to make it.
For some convenience and speed is the priority. But is it possible to bring balance to the Kup? Is it possible to get the same quality of a pour over or french press?
The Inside Scoop on Scoops - How much coffee should I use?
The humble coffee scoop, we accept their somehow simultaneously generous and skimpy portions without question, and we love them without knowing their true intentions or purpose.
Brewing coffee is like cooking: if you want to make the same great cup, follow the recipe.
Down to the Nitty Gritty - Grind Size
”What is the ideal grind size?”
It is often stated that the most important things you can do to make better coffee is to grind fresh and use a scale. Consistency is key in this theory. You want to be able to have the same great cup every morning (or afternoon) and enjoy your morning ritual. On the flipside, you want to be sure you can avoid making that face puckering brew you just struggled through.
Coffee Samples - Selecting the 1st Offerings
Choosing the 1st coffee we offer is an exciting process. As a roaster I aim to highlight the work done by the farmers and producers by allowing the coffee to speak for itself. Information about the farm, production, and cultivar give us insight into what the coffee has to offer. Check out some of the current samples and learn more about what is to come.
Interview with Coffee People Zine.
I had the great pleasure of talking with Kat Melheim, founder of Coffee People Zine. The zine has been a project I’ve had the honor of being part of over the last few years. It highlights the artistry and creativity of coffee professionals from all over and has found ways to give back to the people and community it so amazingly highlights. See the IG live interview below and head to https://coffeepeople.org/ to learn more and get your hands on an issue!